Henriette van Swinderen started her career at Procter & Gamble in Brand Management. As a Marketing Director at P&G, T-Mobile and Sonova, she was successful in building brands and people. She also supported various organizations (e.g. FrieslandCampina, Cloetta) as a strategy consultant to help develop business, marketing and communications strategies.
Currently, Henriette is Managing Director of bvA, the Dutch Advertisers Association. In this role she actively furthers the interests of advertisers and their brands and is actively involved in the establishment of NMO, the Dutch cross-media measurement organization. Henriette is married and has three sons.