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Victoria Appleby

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Victoria Appleby is the Head of Sales for Channel 4. She joined Channel 4 in January 2022 after a 20+ career at WPP agencies running numerous clients including The Coca-Cola Company, eBay and Uber.

Tina Beuchler

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Tina is an expert consultant in marketing communication and digital transformation with excellent leadership and negotiation skills. Her working knowledge in advertising and media (traditional, digital, cross-channel and innovations) is complemented with a high commitment to effectiveness, customer satisfaction and consumer/shopper understanding. Leading ‘Digital Transformation’ for Nestlé Germany 2014-2019 broadened her knowledge along the whole value chain and also in change management. Moderating cross functional digital teams in a network organization has deepened her ability to implement changes in the company and to intensify data-based decisions and to adapt (test and learn).

Since 2019 Tina has been leading Global Media Communication at Nestlé HQ and from January 2021 she took on additional responsibilities in the role of Global Media Communications and Partnership Head leading Integrated Media (Digital and Programmatic Media) and the Global Media/Digital Partnerships. Tina and her team drive integrated audience-first strategies, working closely with colleagues and partners in Media, Creative/Content, Data/Analytics/Measurement, Market Research and Purchasing.

Tina has a proven track record in managing agencies, and is competent in working successfully in diverse and international teams. She has natural networking skills which have provided her with valuable contacts in media, marketing and agencies throughout her career.

Her work as chairwoman of OWM 2013-2019 (Advertisers Association Germany), as well as being a member of WFA Global Media Board as of 2019 complement her profile as a senior executive.

Nathalie Bordes

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Nathalie Bordes joined the ANA in April 2021 as EVP of Measurement for Marketers. In this role, she is responsible for developing the ANA’s measurement for markets product and service portfolio with a particular focus on the ANA’s Cross Media Measurement Initiative.

Previously, Nathalie served as SVP of Data & Insights for ViacomCBS Streaming and CBS Digital Media properties. Nathalie oversaw the analytics data supply chain, including data collection, engineering, insights and analytics innovation for Paramount+, Pluto TV, CBS Entertainment Digital, CBS News Digital/CBSN and CBS Sports Digital.

Prior to joining ViacomCBS and CBS Interactive, Nathalie was Senior Director of Emerging Platforms Research at ESPN, responsible for managing the multimedia ad sales research team. Nathalie’s former roles also include Ad Sales Research Director at The Wall Street Journal, where she led the Cross Platform and Digital Research department.

A strategic and engaging senior executive, Nathalie has more than 20 years of experience in cross platform analytics, business intelligence and research. She has successfully built and led data insights groups and ad sales research teams. Her deep industry knowledge spans the full media spectrum across print, digital, TV and streaming.

Nathalie is a longstanding member of the MRC Digital Committee, serving as the committee’s chair from 2019-2020. She also enjoys growing her industry network and mentoring young professionals.

A native of Germany, Nathalie graduated with a degree in Business Administration from VWA Hessische Verwaltungs- und Wirtschaftsakademie in Frankfurt, Germany. Following graduation, she worked for Dow Jones in Frankfurt until transferring to their New York headquarters in 2004.

Lucy Bristowe

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Lucy leads a team of research specialists, and she is responsible for ensuring they have the right measurement tools in place for Sky Media.

They help the business more broadly to tackle current challenges around measuring all of their available content on all platforms, and work with brands and advertisers to develop the best possible solutions.

Yannick Carriou

Yannick Carriou

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Yannick Carriou, studied at École Polytechnique and ENSAE (leading French Grande École specialized in Economics, Data Science, Quantitative Social Sciences, Finance and Actuarial Science). He has held the posts of Managing Director of TNS-Sofres France (2006-2010), Managing Director of Ipsos France (2010-2012) and CEO of Ipsos Connect (2013-2017). Yannick Carriou was CEO at Teknowlogy Group between 2017 and late 2019. He is Chairman and CEO of Médiamétrie since April 2020.

Metin Ergen

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Metin Ergen, born in 1974 in Bursa-Turkey. Studied Political Science & Public Administration at METU and started his professional carrier as an Auditor in a Turkish private bank in 1999. After holding several financial managerial positions in iron&steel, energy and media companies, acted as Group CFO-Turkuvaz Media and General Manager-ATV, leading broadcaster in Turkey. Currently Mr. Ergen is International Investments and Business Development CEO at TIMS Production, leading Turkish content producer since of March 2022.

Matt Green

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Matt is a WFA director and global practice lead in the areas of media and digital marketing.

Matt’s responsibilities include formulating some of WFA’s most powerful leadership pieces, setting the agenda for discussion in client-only forums and pushing the global industry to act responsibly and in respect of the clients who ultimately fund the ecosystem. Matt is also responsible for WFA’s cross-media measurement work, including the collaborative, common component ‘Halo’ programme.

Prior to joining WFA, Matt spent many years working for media consultancies, media auditors and media agencies in London.

Martin Greenbank

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Martin is Channel 4’s Head of Advertising Research & Development, having joined from Havas agency Arena seven years ago. He spent 20+ years on the buy side in media agencies, working with many of the world’s top advertisers on strategy and effectiveness.

He leads the multi-award winning commercial insight function at Channel 4 and is also the designated BARB board member. Martin was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research.

Boaventura Junior

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He works in the technical area of media from 1988 until 2021 at DPZ and DPZ&T, where he directed the Media Research area, participated in the implementation and also directed the Telefônica Vivo Coordinating Agency at DPZ&T from 2012 to 2018.

In September 2021, he transferred to the Galeria agency, where he is director of Media Research and Insights, and director of Itaú’s Media Center.

One of media professionals most recognized in Brazil for his technical and analytical capacity.

He has been Chairman of the ABAP-Redes Committee since 2016, VP of the Technical Committee of Grupo de Mídia / SP, Chairman of the OOH Committee of IVC, and a member of the Technical Committee of Media of CENP

Paolo Lugiato

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Paolo Lugiato is currently the Chief Operating Officer of Auditel, the company that measures TV audiences in Italy and vice-Chairman of the Harvard Business School Club of Italy. Before this he was CEO of RTR for six years, a company owned by the private equity fund Terra Firma that, under his leadership, from a startup has become one of the European leaders in photovoltaic energy production with 334 MW of power installed.

Before joining RTR Paolo was CEO of Novapower, the Merloni Group company that invests in renewable energy. In that role, he authorized, funded, constructed and connected many photovoltaic plants both on the ground and on rooftops. He spent numerous years in the Merloni Group, where he covered several positions including Head of Business Development di Merloni Finanziaria, CFO of Autostrade per la Lombardia and Business Development Manager of the Ariston Thermo Group. Paolo began his career in the Italian office of the consulting firm McKinsey & Co, where he worked for seven years. During his experience as a consultant, he served a number of clients, in Italy and abroad, in different industries: telecom, consumer goods, financial institutions and other industrial sectors.

Paolo was also Deputy Chairman of Assorinnovabili (Italian Renewable Energy Producers’ Association), CEO of the female A1 volleyball team Unet Yamamay and a judge for both the European Business Awards and the Unicredit StartLab. Paolo has a degree in Business Administration from the Luigi Bocconi University in Milan and a Master in Business Administration from the Harvard Business School.