From TV to TV - the Dutch deliver!Frans Kok, Director, SKO and Jennie Beck, Chief Client Officer, EMEA, Kantar Media

SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands are delivering a Total view of TV & Video in the Netherlands. In this presentation we found out how the data is informing the industry- and what’s next!

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The VoiceLucia Antal, Marketing Director, PRO TV

Lucia explored how broadcasters such as PRO TV are finding new ways to engage their audience and commercialise their linear TV content.

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Channel 4: Let’s get personal…Sarah Rose, Director of Consumer Insight, Channel 4

Sarah Rose shared how Channel 4 is using tools like the TV Player report to better understand consumer behaviour on-line, which then powers commercial and product innovation in its on demand offering, All4. Download

The future of TV from inside the living rooms of the world Neil Mortensen, Director of Audiences, ITV

Through a study of homes in the USA, UK, Sweden and Spain, Neil explored the changing TV consumption habits around the world. Download Neil Mortensen

The Measurement Lab Keld Nielsen, Global Director – JIC & Currency Services, Kantar Media

What’s informing Kantar Media’s measurement technology roadmap and innovation agenda? And what are the new technologies being brought to market? Keld explains this and more.

Exploring the TV & Video Eco-system Julie DeTraglia, Vice President, Ad Sales Research, Hulu and Gill Whitehead, Senior Director EMEA Market Insights, Google in conversation with Manish Bhatia, North America CEO, Kantar Media

The TV & Video eco-system continues to expand. We discuss the opportunities and challenges in the space and finding common ground in audience research.

New opportunities to commercialise subscriber viewing data Set Top Box Data - A Canadian Perspective Spencer Charters Director, Strategy & Business Development, Corus Entertainment

This presentation explored how a media owner is monetising programming using data from the set top box, and modelling it to inform effective campaign planning on TV.

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Living the Blueprint Richard Asquith, Chief Product Officer, Kantar Media

Senior representatives from the TV measurement bodies in Canada, Norway, Turkey and the UK joined Richard to discuss their ambitions for cross-platform ratings services for 2018 and beyond.

How are these markets responding to the changing digital landscape and the opportunities – and challenges – it presents as we seek to maintain independent, credible trading currencies?

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In Focus: Integrating first and third party demographic data Paul Goode SVP, Strategic Partnerships, comScore and Nick Burfitt, Managing Director, APAC Kantar Media

Clients such as the Hong Kong Founding Subscribers are realising the opportunity of integrating panel and census data with first and third party demographic data as part of the new TV currency. In this presentation we find out more about how this is being achieved. Download

Data Integration: Standards, not standardisation John Gill, Product Director- Audience Measurement, Kantar Media

It’s now widely accepted that audience measurement need to be delivered through a hybrid approach. Last year we unveiled our blueprint outlining the data sources we need to draw on but what of the techniques and expertise needed to integrate these to deliver a single view? John explains more.

Delivering ROI from RPD: integrating customer and viewing data to drive value Julian Dobinson, Insight Director, Sky Media

Julian shares some of the advanced work Sky has been doing looking at their data driven advertising strategies, integrating TV data with their advertisers databases.

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DIMENSION - communication planning in a disrupted world Anna Reeves, Chief Marketing Officer, Kantar Media

Through the lens of Kantar Media’s DIMENSION study Anna explored the key communication planning, buying and measurement issues faced by the industry and the implications for brand owners, agencies and media owners.

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Sport: driving value for the media eco-system Antonio Wanderley, Head of Global Clients & CEO Hispanic LatAm, Kantar Media and Tiago Pinto, Head of Gatorade, LATAM Pepsico

TV + Sport = the long-lasting marriage. We uncover the impact, challenges and opportunities which Sport programming presents to advertisers, agencies and media owners with perspectives from brands and rights holders in this exciting space.

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Building an industry standard for content and ad identification - advancing cross-platform measurement and much more Jane Clarke CEO, Managing Director, Coalition for Innovative Media Measurement

Advancing cross-platform measurement and much more! Jane shared the ground-breaking work being driven towards building an industry standard for content and ad identification.

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