The 2016 Summit came at a time that many describe as television’s ‘Golden Age’.
Programming has never been richer or more diverse, and the rapid innovation within the industry has accelerated change within audience measurement. This era did not arrive overnight. It’s the result of convergence between once-disparate industries – broadcasting, telecommunications and information technology – over several decades. Today’s screens are bigger and brighter, and have evolved beyond the television set in the corner of the living room. The very terms we use to define TV have changed, and audience measurement is continuing to change with it.
Feedback from the 2015 Summit requested that we share more best practice and case studies from around the world. So we structured the 2016 programme to include exactly that, whilst maintaining firm favourites including lively panels, interviews with key industry thinkers and The World Audiences Summit Debate.
View a Summary of The 2016 World Audiences Summit below.