If a week is a long time in politics, then a year in audience research can sometimes feel like an eternity!
Richard welcomed us to the 2013 World Audiences Summit and the opportunity to reflect on another year of change. Of course, we gazed into the future too. So, how has device take-up and media consumption shifted in the past 12 months? Let’s find out…
Watching, Listening, Texting, Reading – The Audience as a Macro Force in Media Futures J. Walker Smith, Executive Chairman, The Futures Company (North America)
Walker examined the prognosis for broadcast media in the connected era. He asked what we can learn from consumer and technology trends and discussed how a future-led approach can unlock new opportunities for growth.
Did we deserve a Gold Medal? Measuring multi-platform audience behaviour at the London 2012 Olympics James Holden, Director of Audiences, BBC (UK)
The digital legacy of the London 2012 Olympic Games is up for discussion. Key points included: how viewers responded to the multi-screen, cross-platform coverage, what were the audience measurement challenges, and how are the BBC using what they learnt for future events?
Challenges of PAY TV in Spain Cristina Gómez Corregidor, European Ad & Market Research Manager, FOX (Spain)
Cristina looked at the big challenges facing niche channels in the era of connected contact.
She also discussed how TV ratings are helping these channels better understand audiences and how audience research is shaping content.
Signal not Noise. The value of social media data in modern broadcast analytics. Mark Donovan, Research Manager, Channel 4 (UK) and Ted Littledale, Product Director, SecondSync (UK)
Ted and Mark put the relationship between broadcast TV and social media under the microscope. They asked whether social TV engagement is broad enough to derive meaningful insights and discuss how media owners and brands are using social TV analytics.
Jide unearthed some of the recent innovations in mobile marketing. How are brands responding to the opportunities of Gen C? And what impact is mobile having on TV, online, print and out-of-home advertising?
Lyle asked: ‘how are data overlays better defining consumer behaviour from media consumption to product purchase?’ He’ll also discuss the various datasets that are used in data overlays and how Group M is applying data overlays in its own media planning process.
In what promises to be an exciting presentation, Lars will reveal how neuroscience is contributing to our understanding of audience behaviour. He’ll then delve into the relationship between neuroscience and marketing – and look at how TV programmers are already making use of it.
With his distinguished career, Torin looked back on the highs and lows of 24 years on the media beat. He considered how the TV industry has evolved and the challenges and opportunities in the connected era, both now and in the future.