Wednesday

Measurement: The End of the F***ing World Martin Greenbank, Channel 4

Sharing examples of how an innovative media owner is educating their organisation on the value of media metrics.

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Unlocking the Value of Premium Content Spencer Charters, Corus Entertainment

Premium video content has an unrivalled ability to deliver an impactful and influential brand message, which Corus are enhancing in powerful new ways. Through set top box data, the media owner has a deeper picture of the audiences they reach and how they engage with content. This spring Corus are launching a new platform to buy television advertising, leading towards a seamless, cross platform view of the consumer. Spencer will share some of the early findings.

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Addressable Advertising-finally ready for Primetime TV? Rich Astley, Finecast

The promise of Addressable TV has been talked about in industry circles for many years.  Rich will look at the emerging forms of addressable ad insertion and the fundamental changes in consumer viewing that are fuelling the next TV revolution.

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Meeting Client Needs & Innovating: Spotlight on e-commerce Paid Search Susan Tilou, Kantar Media

As distribution channels multiply and established forms of advertising evolve, marketers have an ever-increasing number of touchpoints to engage with consumers. Susan shares some of the recent work and innovations Kantar Media have been bringing to the market.

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Mining for Meaningful Data Susan Tilou, Kantar Media

As distribution channels multiply and established forms of advertising evolve, marketers have an ever-increasing number of touchpoints to engage with consumers. Susan shares some of the recent work and innovations Kantar Media have been bringing to the market.

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Thursday

Mining for Meaningful DataAnna Reeves, Kantar Media

Is the industry listening to consumers and the brands it seeks to serve? Anna shares highlights of findings from DIMENSION, Kantar Media’s annual study tracking connected consumers changing attitudes to media forms and formats.

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Developments in Cross-Platform Audience Measurement in CanadaNeil McEneaney, Numeris

Canadian advertisers and media owners have been looking for a reliable way to measure and track audiences across platforms as viewing habits change with the rise of online video. Neil outlines progress in developing cross-platform audience measurement in Canada – and what’s next.

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Uplifts from the Viewer Survey in DenmarkNeil McEneaney, Numeris

Canadian advertisers and media owners have been looking for a reliable way to measure and track audiences across platforms as viewing habits change with the rise of online video. Neil outlines progress in developing cross-platform audience measurement in Canada – and what’s next.

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TVOV - Delivering value for commercial broadcastersPresentation prepared by Stian Lindaas, Chair of the Norwegian TV Steering Committee

Launched earlier in 2018 and cited by many as the world’s most advanced TV Measurement system to date: the Total TV and Viewing Rating (TVOV). How are commercial broadcasters using the enhanced TV and Video trading currency to demonstrate returns?

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Big Screens and Big Data – Is this the futureJennie Beck & John Gill, Kantar Media

Kantar Media’s blueprint for TV to TV is clear; but what’s changed since we met last year in Miami? Jennie and John will share some of the latest innovations and developments that’s driving our thinking to deliver tools that enable markets to measure all TV and video content.

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A view from Finland: the road to Total-TVKati Alijoki, Insights Manager, Nelonen Media; Taina Mecklin, Research Director, Mtv Oy

Finnpanel have  begun deploying Kantar Media FocalMeter technology to measure online viewing for TV and Video content; this marks Finland’s journey towards Total TV.

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