From TV to TV - the Dutch deliver!Frans Kok, Director, SKO and Jennie Beck, Chief Client Officer, EMEA, Kantar Media
SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands are delivering a Total view of TV & Video in the Netherlands. In this presentation we found out how the data is informing the industry- and what’s next!
Sarah Rose shared how Channel 4 is using tools like the TV Player report to better understand consumer behaviour on-line, which then powers commercial and product innovation in its on demand offering, All4. Download
What’s informing Kantar Media’s measurement technology roadmap and innovation agenda? And what are the new technologies being brought to market? Keld explains this and more.
Exploring the TV & Video Eco-system Julie DeTraglia, Vice President, Ad Sales Research, Hulu and Gill Whitehead, Senior Director EMEA Market Insights, Google in conversation with Manish Bhatia, North America CEO, Kantar Media
The TV & Video eco-system continues to expand. We discuss the opportunities and challenges in the space and finding common ground in audience research.
Senior representatives from the TV measurement bodies in Canada, Norway, Turkey and the UK joined Richard to discuss their ambitions for cross-platform ratings services for 2018 and beyond.
How are these markets responding to the changing digital landscape and the opportunities – and challenges – it presents as we seek to maintain independent, credible trading currencies?
In Focus: Integrating first and third party demographic data Paul Goode SVP, Strategic Partnerships, comScore and Nick Burfitt, Managing Director, APAC Kantar Media
Clients such as the Hong Kong Founding Subscribers are realising the opportunity of integrating panel and census data with first and third party demographic data as part of the new TV currency. In this presentation we find out more about how this is being achieved. Download
Data Integration: Standards, not standardisation John Gill, Product Director- Audience Measurement, Kantar Media
It’s now widely accepted that audience measurement need to be delivered through a hybrid approach. Last year we unveiled our blueprint outlining the data sources we need to draw on but what of the techniques and expertise needed to integrate these to deliver a single view? John explains more.
DIMENSION - communication planning in a disrupted world Anna Reeves, Chief Marketing Officer, Kantar Media
Through the lens of Kantar Media’s DIMENSION study Anna explored the key communication planning, buying and measurement issues faced by the industry and the implications for brand owners, agencies and media owners.
Sport: driving value for the media eco-system Antonio Wanderley, Head of Global Clients & CEO Hispanic LatAm, Kantar Media and Tiago Pinto, Head of Gatorade, LATAM Pepsico
TV + Sport = the long-lasting marriage. We uncover the impact, challenges and opportunities which Sport programming presents to advertisers, agencies and media owners with perspectives from brands and rights holders in this exciting space.