Richard discussed Kantar Media’s philosophy for television and video measurement in his opening keynote for the 2016 Summit. He revealed how industry needs are being met in bold, innovative ways and explored how implementation in practice requires flexibility, pragmatism and cultural sensitivity.
5, 6, 7, 8, are we on the air?: Delivering Total Video measurement in the Netherlands! Bas De Vos, Managing Director, SKO, Netherlands
In January 2016, the Netherlands marked a world first as daily online TV ratings were delivered to the market. Developed in partnership with Kantar Media, they form part of SKO’s Total Video Integration Model. Bas shared some of the insights from the first five months, learnings and the roadmap for 2016 and beyond.
The Power of Television – inside and outside the homeAlexander Nielsen, Head of Audience Measurement, TV 2 (formerly Director of Research & Strategy at Discovery Networks Northern Europe)
Market Snapshot: In 2015 we heard about incorporating out-of-home TV viewing into Norway’s TV currency. 12 months on, we discovered how it’s progressed and the insights gained for broadcasters and advertisers.
Creating an African Tapestry: Measurement through the Return Path Brenda Wortley, Head of Research & Audience Measurement, MultiChoice - Aletta Alberts, Head Of Content, Multichoice
Presentation: Kantar has been working with Multichoice and DSTV since 2008 to extract value from their subscriber base. Using data sourced from the return path (RPD, Brenda and Aletta presented insights from across their subscriber base across Africa and shared how the data informs their decision making.