From TV to … TV: Delivering standards not standardisation

Richard discussed Kantar Media’s philosophy for television and video measurement in his opening keynote for the 2016 Summit. He revealed how industry needs are being met in bold, innovative ways and explored how implementation in practice requires flexibility, pragmatism and cultural sensitivity.

5, 6, 7, 8, are we on the air?: Delivering Total Video measurement in the Netherlands! Bas De Vos, Managing Director, SKO, Netherlands

In January 2016, the Netherlands marked a world first as daily online TV ratings were delivered to the market. Developed in partnership with Kantar Media, they form part of SKO’s Total Video Integration Model. Bas shared some of the insights from the first five months, learnings and the roadmap for 2016 and beyond.

Download

Adding value: Time-shift TV viewing measurement in China Zhizhong Liu, Director Of Marketing Evaluation Department, Programme Controlling Office, China Central Television

Market Snapshot: What can we learn from Chinese consumption of time-shifted TV, and what implications does it have for broadcasters, agencies and advertisers?

Download

The Power of Television – inside and outside the homeAlexander Nielsen, Head of Audience Measurement, TV 2 (formerly Director of Research & Strategy at Discovery Networks Northern Europe)

Market Snapshot: In 2015 we heard about incorporating out-of-home TV viewing into Norway’s TV currency. 12 months on, we discovered how it’s progressed and the insights gained for broadcasters and advertisers.

Download

Leveraging technology and expertise - new solutions for old problems Salman Danish Naseer, CEO, Medialogic, Pakistan

Market Snapshot: Discussing the challenges he and his team faced Salman considered the strengths of world-class metering technology and shared a world-first.

Download

Creating an African Tapestry: Measurement through the Return Path Brenda Wortley, Head of Research & Audience Measurement, MultiChoice - Aletta Alberts, Head Of Content, Multichoice

Presentation: Kantar has been working with Multichoice and DSTV since 2008 to extract value from their subscriber base. Using data sourced from the return path (RPD, Brenda and Aletta presented insights from across their subscriber base across Africa and shared how the data informs their decision making.

Download

The next frontier of cross media measurement - Isabel Serrano-Missika, Global Director Strategic Partnerships, Audience Intelligence, Kantar Media - Paul Goode, SVP Strategic Partnerships, comScore

Presentation: Paul and Isabel explored comScore’s partnership with Kantar to deliver world-class audience, campaign and brand measurement.

Download

Why wait? How real-time ratings deliver competitive advantage Antonio Wanderley, Chief Operating Officer, Kantar IBOPE Media

Market Snapshot: Antonio will consider the opportunities of real-time ratings for broadcasters, and their use in informing planning and programming decisions.

Download

Making The Great Leap: Can Programmatic Truly Cross-Over From Digital To Television? Jane Clarke, CEO/Managing Director, CIMM (Coalition for Innovative Media Measurement)

Scene Setter: Jane delivered a thought-starter paper considering how fast programmatic is happening across the world. She asked: what are we losing and what are we gaining?

Download

Mass personalisation: How ITV is evolving its relationship with viewers Neil Mortensen, Director of Audiences, ITV

Presentation: Insights into data development, programmatic, and its implications for measurement from one of the UK’s largest commercial broadcasters.

Download

Is data the new soil (to grow TV revenues from)? Martin Greenbank, Head of Advertising Research & Development, Channel 4

Market Snapshot: How dynamic ad insertion and database management with off-line and online content are transforming approaches at this major UK commercial channel.

Download

Buy & Why: Delivering media effectiveness across the world Patricia Beber, Managing Director Brazil, Kantar Worldpanel

Presentation: Patricia Beber looks at the leading work Kantar is doing bringing together TV viewing data with purchase data in Asia, Europe & Latin America.

Download