The future of television is already here. Neil walked us through some of the great changes in the UK’s television landscape and how audiences, advertisers and broadcasters are adapting and evolving.
Innovative TAM solution: Out-of-Home viewing in Norway Alexander Nielsen, Director of Research & Strategy, Discovery Networks Northern Europe
The Norwegian TV industry has extended measurement to cover out-of-home viewing. Alex’s presentation shared why they did this, the results they’ve uncovered and how this new data has been incorporated into the core TAM panel. He also looked to the future, focusing on how measuring ‘all TV’ provides ever greater insights into the viewing habits of the Norwegian population.
The future of programmatic: where will we see the growth in programmatic advertising and what will be the impact on audience measurement Jed Meyer, Global Director, Research and Analytics, Annalect
Over the past 18 months, ‘programmatic’ has become the TV industry’s favourite buzzword. But what does it actually mean for the research measurement industry? Jed will discuss how and why programmatic is going beyond digital display plus the entwined relationship between programmatic buying and audience measurement.
In April 2013, SKO decided they should be measuring and reporting viewing behaviour for all video content and commercial messages across every platform – with a quality level comparable to current TAM research. This daring concept is now a reality. Bas will talk us through the journey – and the initial results.
Manuela will share a case study commissioned by Danone focusing on the efficiency of media spend for a recent Activia brand campaign and the benefits to the industry in combining TV ratings and purchase data.
A crystal clear picture of sky Deutschland’s viewers Dirk Otto, Director of Audience & Media Research, Sky Germany
How is Sky Deutschland using new and existing data sources to enhance understanding of their viewers? Where does return path data fit into the equation? And how do they measure linear, non-linear and out-of-home? Dirk will answer all these questions – and more.
The BBC, Twitter and the UK General ElectionJames Holden, Director of Marketing & Audiences, News, BBC
James joined Jeffrey Graham from Twitter and Eric Salama on stage for a panel discussion about audience engagement and social TV. Click to view James’ slides looking at how the BBC are using social TV data.