Rio de Janeiro
Television has evolved: from a single device to a TV in every pocket; from scheduled viewing to tuning in anytime, anywhere. Broadcasters have embraced online distribution and online video providers have embraced TV. Then there’s social media. TV drives social conversations while social chatter prompts tune-in. These developments have prompted questions for audience research and posed new challenges for TV audience measurement.
2015 took the Summit to Latin America for the first time. The presentations and panels focussed on best practice and global case studies, with new additions to the agenda including the first ever World Audiences Summit debate and input from outside the research sphere.
The virtuoso line up of respected, insightful speakers discussed over-the-top (OTT) content and its effect on media consumption, the complex world of hybrid TV measurement and much, much more.