The End of the Digital Beginning Cecilia Yau, Partner: Media, Entertainment & Technology, PwC

Cecilia gave us an exclusive look at the findings from PwC’s global Media, Entertainment and Technology study.

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The Auditor’s View What Are Clients Being Told Greg Paul, Principal, R3 (China)

Greg examined current media auditing trends and practices, discussing how media owners and agencies are being instructed to prioritise and leverage the benefits of a media audit. He also turned his attention to the BRIC countries and the auditing challenges within them.

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A Tale of Two Markets

  • Jim Macleod, President, Numeris – formerly BBM (Canada)
  • Chris O’Hearn, General Manager, Emirates Media Measurement Company (UAE)
  • Jennie Beck, Global Director, Kantar Media (UK) [Moderator]

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Privacy Legislation: Winners and Losers

  • George Pappachen, Chief Privacy Officer, Kantar
  • Helen Katz, SVP Research Director, Starcom MediaVest Group (USA)
  • Diane Laura, SVP Corporate Marketing, Kantar Media North America (USA)

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